You've tried ChatGPT or Claude. You've gotten some useful outputs. But somehow you still end up re-explaining context, correcting the same mistakes, and spending more time editing AI outputs than just doing the work yourself.
Meanwhile, you're caught between two traps:
There's enormous potential here, but you can't seem to unlock it.
When ChatGPT arrived in late 2022, I made an unusual decision: I stopped teaching. After training 6,000 students over six years in Building a Second Brain, I stepped back. The technology had shifted too fundamentally to keep teaching the same methods with a clear conscience.
I spent the next three years deeply immersed in AI. And what I found surprised me.
Most people think better results come from better prompts, better tools, or smarter models. They don't. Better results come from better context.
Here's how my team uses it every day:
Not with a better model. With better context.
This isn't tips and tricks. It's a system. And once you build it, it compounds.
I'm going to share the most valuable, counterintuitive lessons from three years at the frontier of AI in a free email series, personally written by me. Including:
.svg)
Architects, engineers, consultants, marketing professionals, COOs. You manage complex information for a living, but can't seem to manage your own. AI should be your biggest leverage point, but instead, it's just another tool you haven't had time to set up properly.
Content creators, coaches, startup founders. You need systems to produce, but the system-building itself keeps eating into your production time. You want AI that works with your creative process, not one that adds another layer of complexity to it.
You're reinventing yourself, maybe in your 40s, 50s, or 60s, and the digital skills gap feels real. You don't need another beginner tutorial. You need a framework that meets you where you are and makes your experience an asset, not a liability.
.svg)
If you have ADHD or think differently, tool complexity hits harder. The promise of AI is real for you, maybe even more than for most, but only if the system is built to reduce friction, not add it. This program is designed around structure that works with how your brain operates.
I paused teaching for three years to go deep on AI, rethinking my entire approach from first principles. The AI Second Brain represents everything I've learned.
I'm the author of Building a Second Brain and The PARA Method, both published by Simon & Schuster and translated into more than 25 languages. Together they've sold more than 500,000 copies worldwide.
Through Forte Labs, I've trained tens of thousands of professionals from 70+ countries. My YouTube channel has 376,000+ subscribers and over 18 million views on topics like productivity and AI. More than 150 companies and organizations have brought my methods in-house, from startups to multinationals like Genentech, Toyota, and Nestlé.
500K+ Books sold
30,000+ Professionals trained
70+ Countries & languages
700K+ Followers & subscribers